Amro Halfaoui and Amar, M.Y. 2025. The Strategic Impact of Islamic Branding and Marketing on Muslim Consumer Behavior: A Comparative and Longitudinal Study in Malaysia and Selected OIC Countries. ICIEFS Proceeding. 3, 1 (Oct. 2025), 86–101. DOI:https://doi.org/10.30983/iciefs.v3i1.909.