AMRO HALFAOUI; AMAR, M. Y. . The Strategic Impact of Islamic Branding and Marketing on Muslim Consumer Behavior: A Comparative and Longitudinal Study in Malaysia and Selected OIC Countries. ICIEFS Proceeding, [S. l.], v. 3, n. 1, p. 86–101, 2025. DOI: 10.30983/iciefs.v3i1.909. Disponível em: http://proceedings.uinbukittinggi.ac.id/iciefs/article/view/909. Acesso em: 18 mar. 2026.