The Influence of Government Policies on Repurchase Intentions on the Platform Ecommerce TiktokShop

Abstract

The aim of this research is to see the influence of government regulations on repurchase intentions on e-commerce platforms. The research approach used is quantitative using PLS-SEM Smart PLS software as a data processing tool. In this research, the data collection technique was carried out using an online questionnaire using Google Form which was distributed to 100 consumer respondents on e-commerce platforms. The sampling system uses a purposive sampling method. Based on the results of hypothesis testing, it is known that this research finds that government regulations have a positive and significant effect on repurchase intentions on the TikTokshop e-commerce platform. This shows that the more government regulations that Tiktokshop consumers experience, the more influence they have on their intention to repurchase.