The The Effect of Using Spaylater on Behaviour Impulse Buying Bukittinggi City Community

Authors

  • Nurafni Sofya Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
  • Mita Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
  • Indri Perdana Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
  • Nurhusnil Khatimah UIN Bukittinggi
  • Asyari Universitas Islam Negeri Sjech M.Djamil Djambek Bukttinggi
  • Meisy Melani UIN Sjech M.Djamil Djambek Bukittinggi

Keywords:

Spaylater, Impulse buying

Abstract

New innovation in technology has significantly created many choices in shopping and also made it easier to do so through various available applications. One of the digital payment applications available is Spaylater. The ease and diversity of choices in shopping can also create an urge to shop for items that are not yet important to buy, this is known as impulse buying. The research uses quantitative describtive methods with respondents from the people of Bukittinggy city. The results of the research show that there is an influence of spaylater use on impulse buying behaviour with a coefficient of 0.75.

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Published

2023-11-04

How to Cite

Nurafni Sofya, Mita, Indri Perdana, Nurhusnil Khatimah, Asyari, & Meisy Melani. (2023). The The Effect of Using Spaylater on Behaviour Impulse Buying Bukittinggi City Community. ICIEFS Proceeding, 1, 141–147. Retrieved from https://proceedings.uinbukittinggi.ac.id/index.php/iciefs/article/view/351

Issue

Vol. 1 (2023): International Conference of Islamic Economics and Financial Studies Proceeding

Section

Articles

License

Copyright (c) 2023 Nurafni Sofya, Mita, Indri Perdana, Nurhusnil Khatimah,Asyari, Meisy Melani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.