The Impact Of Moral Crisis On Consumer Culture And Economic Behavior For The Younger Generation

Kiki Razroma Yantika; Riski Murdani; Adri

Authors

Kiki Razroma Yantika UIN Sjech M.Djamil Djambek Bukittiggi
Riski Murdani UIN Sjech M.Djamil Djambek Bukittiggi
Adri UIN Sjech M.Djamil Djambek Bukittiggi

Keywords:

Moral Crisis, Consumeristic Culture, Economic Behavior, Younger Generation

Abstract

This research aims to analyze the impact of moral crisis on consumeristic culture and the economic behavior of the younger generation, with consumeristic culture serving as a mediating variable. Employing a literature review method, this study identifies and synthesizes various relevant literatures from the disciplines of sociology, economics, and psychology. The synthesis results indicate that a moral crisis, characterized by a shift in values towards materialism, hedonism, pragmatism, and instant gratification, has a significant positive influence on the rise of consumeristic culture among the younger generation. Subsequently, this consumeristic culture significantly negatively impacts economic behavior, manifesting as excessive spending, low saving habits, increased consumer debt, and a lack of long-term financial planning. It was also found that a moral crisis has a direct negative influence on economic behavior through the erosion of financial ethics and indifference towards long-term consequences. Thus, consumeristic culture acts as a crucial mediator, indicating that a moral crisis exacerbates the economic behavior of the younger generation not only directly but also indirectly by fueling consumerism. The implications of this research emphasize the importance of re-strengthening moral and ethical values, as well as value-based financial literacy, as strategic efforts to cultivate wiser and more responsible economic behavior in the younger generation.

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