Business Opportunities in the QRIS Ecosystem: Fintech Innovations and Solutions for Merchants

Adri; Eli Febriani; Kiki Razroma Yantika

Authors

Adri UIN Sjech M.Djamil Djambek Bukittiggi
Eli Febriani UIN Sjech Mdjamil Djambek Bukittinggi
Kiki Razroma Yantika UIN Sjech Mdjamil Djambek Bukittinggi

Keywords:

QRIS, business opportunities, MSMEs, digital payment system, technological innovation

Abstract

The development of financial technology (fintech) has become the main driver in the transformation of the payment system in Indonesia. The implementation of the QRIS ecosystem is designed to unify various QR codes into a single national standard, while expanding the reach of financial inclusion. Additionally, the increasing use of cryptocurrencies is strengthening the wider adoption of the technology. The presence of digital payment systems such as QRIS provides convenience and convenience for consumers in transacting, which in turn has a positive impact on increasing the income of business actors. This study uses a descriptive qualitative approach, with the method of literature study, analysis of policy documents from Bank Indonesia, as well as secondary data from industry reports and MSME case studies. The findings show that the use of QRIS contributes to transaction efficiency, digital financial recording, strengthening customer data, and ease of access to digital financing services. In addition, collaboration between business actors and fintech service providers also encourages the creation of new technology-based business models. The QRIS ecosystem has great business potential in strengthening the growth of the digital economy and empowering the trade sector, especially among MSMEs and the informal sector.

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