Data-Driven Decision Making: The Role of Data Analytics in Business Development at UIN Bukittinggi

Abstract

This research investigates the role of data analytics in business development at State Islamic University (UIN) Bukittinggi. With the significant growth in data volume generated by higher education institutions and the complexity of decision-making in the context of higher education, data analytics has become increasingly important. The aim of this research is to understand the use and comprehension of data analytics among faculty, students, and administrative staff at UIN Bukittinggi and to analyze its impact on local business and economic decision-making. Research methods include surveys, interviews, and secondary data analysis. The results indicate that the level of understanding of data analytics varies among respondents, with faculty having a lower comprehension compared to students. While the hardware infrastructure at UIN Bukittinggi is adequate, the availability of data analytics software is still limited. Additionally, there is a need for improvement in data analytics skills among faculty and administrative staff. The research also identifies that the use of data analytics in business decision-making at UIN Bukittinggi is still limited, although some efforts have been made to integrate it into strategic planning. However, business development at UIN Bukittinggi has had a positive impact on the local economy, creating jobs and increasing local income.

Based on the research findings, it is recommended that UIN Bukittinggi enhance the understanding and data analytics skills among faculty and administrative staff, and integrate data analytics into business decision-making and strategic planning processes. This research is expected to provide practical and theoretical guidance for higher education institutions and other businesses looking to adopt a data-driven approach to their business development.