The Impact of Halal Certification on the Competitiveness of MSME Products in Indonesia

Yandrizal; Anisa Kamila Sari; Farras Arkan; M. Imamuddin; Aidil Alfin

Authors

Yandrizal Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Anisa Kamila Sari Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Farras Arkan Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
M. Imamuddin Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Aidil Alfin Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Keywords:

Competitiveness, Halal Certificate, Islamic Economics, Micro, Small and Medium Enterprises (MSMEs)

Abstract

This study examines the significant impact of halal certification on increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) products in Indonesia. As the country with the largest Muslim population in the world, the demand for halal certification of products is an important and decisive factor in purchasing decisions. Halal certification is regulated by the Halal Product Guarantee Law (JPH), which is not merely a matter of regulatory compliance, but a fundamental business strategy for building consumer trust. This research is qualitative in nature, using literature studies and secondary data from various reports and previous studies to analyze the dimensions of increased competitiveness, including market expansion (domestic and export), product image enhancement (branding), and quality/operational standards improvement. The results show that halal certification positively and significantly increases the credibility of MSMEs, opens access to global supply chains, and strengthens customer loyalty. However, challenges such as the cost and complexity of the certification process remain obstacles for most MSMEs. Therefore, policy intervention and facilitation from the government are needed to optimize the potential of halal MSMEs in achieving Indonesia's vision as a global center for halal products.

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